100% truth. 0% survey bias.
India-A Consumer Pulse. Unfiltered.
Reports powered by AI mapping 4 million SKUs, weekly, from India-A homes.
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FMCG
Jul 26
India-A Quarterly Consumption Pulse (April–June 2026)
FMCG value grew
FMCG
The India-A Consumption Story (Part 1)
India-A spends
On face creams
Vs others
Personal Care
Mar 26
Body Lotions Are Narrowing The Seasonal Gap In India-A
Body Lotions now reach
Of India-A homes
Personal Care
Jun 26
Body Wash Is Now In More Than Half Of India-A Homes
Body Wash now reaches
Of India-A homes
FMCG
Jun 26
The Changing Gifting Basket In India-A
Gifting products now reach
Of India-A homes
Snacks & Branded Foods
Mar 26
D2C Ice Cream: The Incremental Scoop In India-A Homes
Penetration shift in the last 2 years
100% Truths.
0% Survey Bias.
Reports Powered By First-Ever AI-To-Waste Intelligence
Beverages
2025
Sports & Energy Drinks:
Retention Leads Growth In India-A
Category value grew by
Personal Care
May 26
Derma Face Cream Reshapes Face Care In India-A
Household growth in last two years
Bakery, Cakes & Dairy
Mar 26
Cold-Pressed Oils: Moving Into India-A’s Everyday Kitchen
CPO share of edible oil
Last 2 years
Personal Care
Jun 26
D2C Brands Reshape Personal Care
D2C sunscreen value share increased
Snacks & Branded Foods
The Growing Appeal Of Roasted Nuts And Trail Mixes
Volume share among snacks
Bakery, Cakes & Dairy
Apr 26
Premiumisation Reshapes Branded Ghee In India-A
Premium ghee share of value
Home Care
Emergence Of Next-Gen
Laundry Care
Average household consumption
Personal Care
May 26
Hair Styling: Emerging Formats Are Reshaping Brand Growth In India-A
Penetration expanded by
Alcoholic Bevs
Mar 26
Share Of Throat Of Alcoholic-Beverages In India-A
Decline in value of alc. bevs
Pet Care
Apr 26
Decoding Pet Food Consumption Growth In India-A
Average household spend
Per year
Personal Care
A Breakout Moment For The Fragrance Market In India-A
Average household spend
Per year
Beverages
Nature’s Hydrator: The Coconut Water-Wave In India-A
Category value grew by
Snacks & Branded Foods
Korean Noodles Surge In India-A (Part-1)
Penetration more than doubled
In three years
Snacks & Branded Foods
Korean Noodles Surge In India-A (Part-2)
Flavour gains traction
In southern India
Snacks & Branded Foods
The Kombucha Boom In India-A
Volume rose
In 2024
Snacks & Branded Foods
Instant Coffee Goes Big & Gets Premium In India-A
Household penetration now reaches
Personal Care
Hair-Growth Serums At The Forefront Of Category Surge In India-A
D2C share of hair serums since 2021
Personal Care
A Serum Boost That’s Redefining Haircare In India-A
Household spend yearly
Snacks & Branded Foods
Scooping Up Success In India-A’s Ice-Cream Market
Household spend yearly
Beverages
The Besan Market: An Intense Battle Of Regional Brand Loyalties In India-A
Household penetration now reaches
Personal Care
The New Age Of Layering Face Care In India-A Homes
Sunscreen household penetration
Makeup
Four Big Shifts In The Glamour Game In India-A
Super-premium segment captivated
Snacks & Branded Foods
India’s Breakfast Revolution:
Tradition & Convenience Are Coming Together
Household spend yearly
Foodgrains, Oil & Masala
The Fast Changing Food Landscape In India-A Homes
Consumption declines
In metros
Personal Care
The Aroma Of Affluence: Inside India-A’s Thriving Luxury Perfume Sector
Annual penetration