Bintix is a WasteTech Insights company. It is pioneering the use of technology in waste management, to combine recycling with research. Bintix harnesses data from waste, to remove waste from the planet. We collect waste from 40000+ homes in India across 6 metros, and are winners of the Government of India’s Swachata Challenge Award.

Why does Bintix do this?

Bintix wants to ensure that no waste goes wasted. Today half of all plastic waste created in homes ends up in oceans and dump yards, and it stays there for hundreds of years, destroying land and marine life. This happens, because bad plastic waste (i.e. rubbish wrappers and bottles of everything from noodles to teas to atta to face cream to shampoos etc.) is too expensive to recycle or reuse. It has no value for anyone in the system and so no one acts on it. Bintix is acting on this problem to solve it. Bintix increases the value of this waste by extracting valuable data from it. This allows it to pay for 100% of waste to be removed, recycled or repurposed. All waste collected from your home by us, is therefore taken out of the planet.

How often does Bintix collect my dry waste? Do I get paid for it?

Your waste is collected either weekly, or once in 2 weeks. Yes, you are paid per kg of waste. Bintix believes that for waste to be eliminated, it has to be valuable for everyone in the system, including you, who is taking the effort to discard it properly.

Does Bintix collect data from my waste?

Yes Bintix collects data from waste of homes.

Does Bintix collect my personal information from my waste?

No, Bintix does not collect any personal information of yours. Even your address and mobile number - that you have shared voluntarily - is only used for waste collection service from your home.

Then what data does Bintix collect?

Bintix collects aggregated data about what products are being consumed and discarded by the society. Aggregated data means that house level data is added up to a city or an area level, to study patterns of consumption and waste.

So do you know what I am consuming in my home?

No. We only know what is being consumed in homes but we do not know who is consuming it. This is because, firstly, we do not collect your personal data. Secondly, your contact data is kept separately in a secure database and is not accessible to anyone in the company except the person planning the waste pick-ups. So, even though each house’s waste and consumption data is studied, it is not known whose waste it is or who are the people in that house.

This data is used by different people and organisations, for different purposes. - Waste companies and recyclers use the data to find better ways to collect, manage and recycle waste. They also study types of waste in the society - plastic, glass, metal, cardboard, paper, Styrofoam etc. - Product companies use the data to create better products and services. They also study how their products are being consumed versus other products in the market. - Government / Public bodies use the data to study how different areas are discarding waste.

Give me some specific examples of how data from my waste is used by others.

For example, Bintix collects data on all kinds of products in the bin - wrapper, bottle, box and paper etc. - to analyse what is the weight of waste being generated, which type of plastic, metal, paper or glass, how it changes by geography, how frequently it is being discarded, when does it's volume go up or down and so on. This data is then used by a waste expert company or a recycler to improve ways of collecting and recycling waste. Or for example, Bintix collects data on the kind of product or brand or product size being consumed in a geography, overtime. This long term data is then used by product companies to learn how various sections of society are consuming different types of products for snacking or for drinking etc. and this helps them to innovate better to improve their products.

But if you collect data from my house, you know the waste is mine?

The waste is collected from homes using unique QR coded bags. The QR code is unique to an address and to a location in the city. That is the only info we need to analyse waste. We do not need and we do not collect your name or personal info.

Ok, but I am able to see my waste data on the Bintix app? So, are you tracking my consumption at home?

No. The data you see on your app is calculated by measuring the weight of your total waste in the QR coded blue bag every week. It shows you your personal positive impact on the planet (trees saved, plastic saved, CO2 averted etc.). This is a world’s first such service. It is a personalised dashboard, without being personal. It gives the power in your hand to track your impact on the planet.

Someone told me Bintix collects my health information, is it true?

No it is not. We don't even know which person's waste it is, so we certainly wouldn't know the health information of the person. We do however, study what is happening to trends in consumption of sugar, oil or similar health concerns, and this allows us to analyse the health trends in the society.

How does Bintix ensure Data Privacy overall?

At Bintix data privacy is core to business operations. It is a red line that no one can cross. We not only follow all the latest Data Privacy laws of the nation for collection and storage of data, but also do not process or sell any personal information.

Can I give my waste to other companies?

Yes. You can give your waste to any company or to a municipality.

What’s the difference between giving my waste to Bintix versus others?

Only Bintix ensures that 100% of your waste (especially bad plastic waste) is properly removed from the planet. Only Bintix rewards you for it in the form of a small payment. And only Bintix provides you world's first personalised waste dashboards of your impact on planet.

How is Bintix able to ensure waste removal from the planet, if other companies cannot do it?

Bintix increases the value of waste by harnessing valuable data from it. This provides funds for three things: paying you weekly for your effort, paying for responsible collection of waste and paying for guaranteed recycling of waste.

Can I refer Bintix to my friend? Will I get a referral incentive?

Yes please do refer Bintix to your friend and their friends! Soon, you will be able to do so via our app itself. We already have three times the number of current homes requesting us to collect their waste. Sadly we are going slow due to the significant extra cost of adding new homes. Many people like you care about the planet and their role in preserving it, so we believe that is the biggest incentive for them to use Bintix service. That and the small reward every week!

Win in India-AWith Real Consumption Insights

4 Million SKUs. AI-Mapped Weekly.From Waste That's Responsibly Recycled.

In India-A homes D2C Hair Serum Is Growing At

114%

vs 31% for other brands

Face Creams

Cat Food

Hair Serum

Coffee

Premium Perfume

Breakfast Pre-mixes

Noodles

India-A Value

Who We Are

At Bintix, we're pioneering a technology that studies real consumer behaviour from discarded packs by households.

Weekly. Passively. Anonymously.

At a depth no methodology has reached before.

Data gives waste a new value, that helps trace and recycle all of it, and helps pay waste workers fairly.

We Believe In
Truthful Data That Does Good

Real Consumption Insights
That Remove Waste From Planet

Collect

Scheduled waste pickup from 40,000+ India-A homes across 6 metros. Daily.

Digitize

AI & ML-powered scanning and digitization of 4 Million SKUs. Weekly.

Analyze

Real-time consumption analytics with incredible accuracy, depth & continuity.

Recycle

100% of waste collected is Recycled, Repurposed or Removed from the planet.

Watch The video

The ImportanceOf India-A Homes

40%

Of Urban Metro Population

48%

Of Urban Metro Consumption

The ImportanceOf India-A Homes

40%

Of Urban Metro
Population

48%

Of Urban Metro
Consumption

India-A

Packs Scanned This Week*

Transforming Discarded Packs Into Incredible Consumer Intelligence In 6 Metros

India-A

Packs Scanned This Week*

Transforming Discarded Packs Into Incredible Consumer Intelligence In 6 Metros

till date

4.6 Million

Unique SKUs

49,722

Brands

695+

Five Firsts In
Consumer Insights

A gloved hand scanning a discarded pack with a barcode gun

AI scans every pack.
100% Truths.
No Human bias.

Passive

Capture

beats recall.

We read 100% of home consumption, weekly

100X

sKUs

100X Brands

10x Categories

The Only Panel to collect & analyse data weekly

real

time

consumption
tracking

In-Depth analytics on size & speed of trends

world’s

first

Quantified Trends

As early as first month after launch

New

Launch

analytics

Beyond Surveys.

Beyond Guesswork.

See How Physical Evidence
Beats Self-Reported Data

Regular Surveys

WHAT PEOPLE SAY

WHAT PEOPLE DO

GRANULARITY

<20% of product categories

100% Consumption

ACCURACY, CONSISTENCY

Memory lapses, bias

Passive, unobtrusive

FREQUENCY

Monthly or Quarterly

Weekly
Almost real-time

COVERAGE

Few Pincodes Per City

50+ Pincodes per city

Our Partners

Trusted by Leaders
Who Rely on Real Insights

Hear how Bintix helps makes faster, smarter decisions.

Data buckets like trends and new launch tracking will complement my current data.

Vara Prasad

Vice president consumer insights & Analytics, ITC

Nobody would have thought that waste can generate so much of insights.

Rishika Barfa

Consumer Insights Manager, Zydus Wellness

I think you guys are changing the world of data for sure!

Arvind Sainath

Head of MarTech & Consumer Planning, Diageo

The way this information is collected ensures that we are able to represent a consumer class that is not accessible otherwise.

Vandana Pai

Head of Insights & Analytics, Kenvue

If I have to describe Alchemy (Bintix’s Event) to someone, I would say it's one of the most enriching experiences I have had.

Srinivasan Mohan

Lead - Research & Insights, Target

The research industry has a great opportunity to look beyond pure consumer surveys.

Saurin Shah

Vice President, CMI Centre of Excellence, Godrej

You can’t get more truthful than this. What comes out of home is what has been actually consumed.

Narayan Sundararaman

Strategy & Brand Consultant

I think you guys are changing the world of data for sure!

Arvind Sainath

Head of MarTech & Consumer Planning, Diageo

The research industry has a great opportunity to look beyond pure consumer surveys.

Saurin Shah

Vice President, CMI Centre of Excellence, Godrej

The way this information is collected ensures that we are able to represent a consumer class that is not accessible otherwise.

Vandana Pai

Head of Insights & Analytics, Kenvue

Data buckets like trends and new launch tracking will complement my current data.

Vara Prasad

Vice president consumer insights & Analytics, ITC

You can’t get more truthful than this. What comes out of home is what has been actually consumed.

Narayan Sundararaman

Strategy & Brand Consultant

Nobody would have thought that waste can generate so much of insights.

Rishika Barfa

Consumer Insights Manager, Zydus Wellness

If I have to describe Alchemy (Bintix’s Event) to someone, I would say it's one of the most enriching experiences I have had.

Srinivasan Mohan

Lead - Research & Insights, Target

Solutions

Insights On Your Finger Tips Powered By AI At Every Layer

Bintelligence

Instant Insights for Instant Decisions

Binsights

Data-backed consumption reports

Bintix Home App

Track and earn from waste habits

Master Admin console showing collection operations

Binflow

AI-powered waste traceability

Bintelligence

Instant Insights For Instant Decisions

Binsights

Data-backed consumption reports

Bintix Home App

Track and earn from waste habits

Binflow

AI-powered waste traceability

100% Data Privacy

No Personal Data. Only Aggregated Data At City Level.

No Personal Data.
Only Aggregated Data At City Level.

Privacy First

Bintix does not collect any personal information of yours.

FAQs (Frequently Asked Questions)

Win in India-AWith Real Consumption Insights

Real Consumption Insights
That Remove Waste From Planet

The ImportanceOf India-A Homes

The ImportanceOf India-A Homes

Five Firsts In
Consumer Insights

Passive

100X

real

world’s

New

Our Partners

Trusted by Leaders
Who Rely on Real Insights

Solutions

100% Data Privacy

A World’s First

Our Impact

Our Impact. Delivering UN Sustainability Goals.

Let the social-audits speak

Uplifting the lives of our
Waste Champions

Not just collecting waste but recognition

Consumption findings shown in the Bintix home page hero

Win in India-AWith Real Consumption Insights

Real Consumption Insights That Remove Waste From Planet

The ImportanceOf India-A Homes

The ImportanceOf India-A Homes

Five Firsts InConsumer Insights

Passive

100X

real

world’s

New

Our Partners

Trusted by Leaders Who Rely on Real Insights

Solutions

100% Data Privacy

01What does Bintix do?

02Why does Bintix do this?

03How often does Bintix collect my dry waste? Do I get paid for it?

04Does Bintix collect data from my waste?

05Does Bintix collect my personal information from my waste?

06Then what data does Bintix collect?

07So do you know what I am consuming in my home?

08Who uses this data?

09Give me some specific examples of how data from my waste is used by others.

10But if you collect data from my house, you know the waste is mine?

11Ok, but I am able to see my waste data on the Bintix app? So, are you tracking my consumption at home?

12Someone told me Bintix collects my health information, is it true?

13How does Bintix ensure Data Privacy overall?

14Can I give my waste to other companies?

15What’s the difference between giving my waste to Bintix versus others?

16How is Bintix able to ensure waste removal from the planet, if other companies cannot do it?

17Can I refer Bintix to my friend? Will I get a referral incentive?

01What does Bintix do?

02Why does Bintix do this?

03How often does Bintix collect my dry waste? Do I get paid for it?

04Does Bintix collect data from my waste?

05Does Bintix collect my personal information from my waste?

06Then what data does Bintix collect?

07So do you know what I am consuming in my home?

08Who uses this data?

09Give me some specific examples of how data from my waste is used by others.

10But if you collect data from my house, you know the waste is mine?

11Ok, but I am able to see my waste data on the Bintix app? So, are you tracking my consumption at home?

12Someone told me Bintix collects my health information, is it true?

13How does Bintix ensure Data Privacy overall?

14Can I give my waste to other companies?

15What’s the difference between giving my waste to Bintix versus others?

16How is Bintix able to ensure waste removal from the planet, if other companies cannot do it?

17Can I refer Bintix to my friend? Will I get a referral incentive?

A World’s First

Our Impact

Our Impact. Delivering UN Sustainability Goals.

Let the social-audits speak

Uplifting the lives of our Waste Champions

Not just collecting waste but recognition

Consumption findings shown in the Bintix home page hero

Real Consumption Insights
That Remove Waste From Planet

Five Firsts In
Consumer Insights

Trusted by Leaders
Who Rely on Real Insights

Uplifting the lives of our
Waste Champions