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Contents
What's Hot and What's Next?
Overlapping Flavours
Beyond the Bowl
Learn More
Real Packs. Real Data.
Exclusive India -A Home Panel
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K-Noodle Surge
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Part-2
Flavours: What's Hot and What's Next?
Understanding what drives taste is key to tapping into this trend. Spicy remains the undisputed king, closely followed by the iconic Kimchi.
However, our analysis uncovers an exciting emerging preference: Jajang, gaining significant traction, especially in Southern India.
Jajang Flavour - Penetration(%)
Penetration(%) Of Other Flavours
Overlapping Flavours:
A Diverse Palette Emerges
Fasctinating insights emerge from Bintix data on evolving consumer preferences.
- Households that exclusively buy international Korean noodles are declining.
- Households that exclusively buy Indian Korean noodles are increasing.
- Households that consume both international and Indian variants are also growing, signaling the emergence of a diverse palate.
Indian Vs. International Korean Noodles
HouseHold Overlap
Beyond the Bowl:
The Full K Food Effect
What started with instant noodles has now expanded into an exciting wider embrace of Korean culinary culture.
Top Adjacent Categories In Consumer Basket of Indian & Internation Korean Noodles HHs
Average Consumption of Top Categories For Indian Vs. International Korean Noodles
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Which brands are winning in which geographies?
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What is the consumption persona of households buying Korean noodles?
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How does purchase frequency differ between households that buy only Indian vs. only international brands?
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What flavour combinations appear most frequently within the same household basket?
Real Packs. Real Data.
340 Unique Korean Noodles SKUs Scanned Daily With AI At Bintix
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