Incredible Intelligence from discarded packs
World's Most Unique Home Consumption Panel
Physical evidence from real homes. No surveys, no recall bias, no guesswork. The only panel that captures what consumers actually consume, not what they claim.
World's Most Unique Home Consumption Panel
Physical evidence from real homes. No surveys, no recall bias, no guesswork. The only panel that captures what consumers actually consume, not what they claim.
Harnessing Precision Insights, Continuously,
From Wrappers Discarded In The Homes
01
Wrappers collected from sample homes
Scanning and AI imaging of 4M SKUs a week on average, with 99.8% accuracy
Wrappers collected from sample homesWrappers collected from sample homes
Scanning and AI imaging of 4M SKUs a week on average, with 99.8% accuracy
02
sample data is projected
To India-A population in each city
sample data is projectedsample data is projected
To India-A population in each city
03
advanced analytics is applied
To understand continuous consumption behaviour.
advanced analytics is appliedadvanced analytics is applied
To understand continuous consumption behaviour.
India-A Homes Sampled
Every Week*
India-A Homes
Sampled Every Week*
46K
Indian Households
6
Metro Cities
346
Pincodes covered
46K
Indian Households
6
Metro Cities
346
Pincodes covered
Exclusive Read of India-A Homes: Walled Garden Consumers
Exclusive Read of India-A Homes: Walled Garden Consumers
40%
Of Urban Metro Population
48%
Of Urban Metro Consumption
22 Million
People In 6 Metros
5x
Consumption Of
Chocolates
5x
Spends On
Face Creams
22 Million
People In 6 Metros
5x
Consumption Of
Chocolates
5x
Spends On
Face Creams
1/3
Are Online Shoppers &
Use International Brands
45%
Consume Organic
Staples
2x
Spends On Hair Care
1/3
Are Online Shoppers &
Use International Brands
45%
Consume Organic
Staples
2x
Spends On Hair Care
22 Million
People In 6 Metros
5x
Consumption Of
Chocolates
5x
Spends On
Face Creams
1/3
Are Online Shoppers &
Use International Brands
45%
Consume Organic
Staples
2x
Spends On Hair Care
Beyond Surveys.
Beyond Guesswork.
See How Physical Evidence
Beats Self-Reported Data
Regular Surveys
WHAT PEOPLE SAY
WHAT PEOPLE DO
GRANULARITY
<20% of product categories
100% Consumption
ACCURACY, CONSISTENCY
Memory lapses, bias
Passive, unobtrusive
FREQUENCY
Monthly or Quarterly
Weekly
Almost real-time
COVERAGE
Few Pincodes Per City
50+ Pincodes per city
Incredible Granularity
Mapping 100% Of India-A Consumption
No Guesswork. Just Real Consumption, At Historic Scale
4.6 Million
Unique SKUs
49,722
Brands
695+
Categories
Ice Cream
190 Brands
2750 SKUs
Instant Coffee
260 Brands
1600 SKUs
Muesli
90 Brands
500 SKUs
Juices
470 Brands
2250 SKUs
Sports & Energy Drinks
140 Brands
540 SKUs
Green Tea
200 Brands
730 SKUs
Kombucha
45 Brands
215 SKUs
Apple Cider Vinegar
110 Brands
220 SKUs
Ice Cream
190 Brands
2750 SKUs
Instant Coffee
260 Brands
1600 SKUs
Muesli
90 Brands
500 SKUs
Juices
470 Brands
2250 SKUs
Sports & Energy Drinks
140 Brands
540 SKUs
Green Tea
200 Brands
730 SKUs
Kombucha
45 Brands
215 SKUs
Apple Cider Vinegar
110 Brands
220 SKUs
Deodorants
300 Brands
2100 SKUs
Shampoo
800 Brands
5300 SKUs
Nachos & Chips
940 Brands
4400 SKUs
Instant Noodles
200 Brands
1400 SKUs
Frozen Snacks
280 Brands
1800 SKUs
Soya Chunks
125 Brands
350 SKUs
Pink Salt
290 Brands
515 SKUs
Laundry Pods
15 Brands
50 SKUs
Deodorants
300 Brands
2100 SKUs
Shampoo
800 Brands
5300 SKUs
Nachos & Chips
940 Brands
4400 SKUs
Instant Noodles
200 Brands
1400 SKUs
Frozen Snacks
280 Brands
1800 SKUs
Soya Chunks
125 Brands
350 SKUs
Pink Salt
290 Brands
515 SKUs
Laundry Pods
15 Brands
50 SKUs
4.6 Million
Unique SKUs
49,722
Brands
695+
Categories
Ice Cream
190 Brands
2750 SKUs
Instant Coffee
260 Brands
1600 SKUs
Muesli
90 Brands
500 SKUs
Juices
470 Brands
2250 SKUs
Sports & Energy Drinks
140 Brands
540 SKUs
Green Tea
200 Brands
730 SKUs
Kombucha
45 Brands
215 SKUs
Apple Cider Vinegar
110 Brands
220 SKUs
Ice Cream
190 Brands
2750 SKUs
Instant Coffee
260 Brands
1600 SKUs
Muesli
90 Brands
500 SKUs
Juices
470 Brands
2250 SKUs
Sports & Energy Drinks
140 Brands
540 SKUs
Green Tea
200 Brands
730 SKUs
Kombucha
45 Brands
215 SKUs
Apple Cider Vinegar
110 Brands
220 SKUs
Deodorants
300 Brands
2100 SKUs
Shampoo
800 Brands
5300 SKUs
Nachos & Chips
940 Brands
4400 SKUs
Instant Noodles
200 Brands
1400 SKUs
Frozen Snacks
280 Brands
1800 SKUs
Soya Chunks
125 Brands
350 SKUs
Pink Salt
290 Brands
515 SKUs
Laundry Pods
15 Brands
50 SKUs
Deodorants
300 Brands
2100 SKUs
Shampoo
800 Brands
5300 SKUs
Nachos & Chips
940 Brands
4400 SKUs
Instant Noodles
200 Brands
1400 SKUs
Frozen Snacks
280 Brands
1800 SKUs
Soya Chunks
125 Brands
350 SKUs
Pink Salt
290 Brands
515 SKUs
Laundry Pods
15 Brands
50 SKUs
Pet Food
170 Brands
1650 SKUs
Vitamin D
135 Brands
240 SKUs
Whiskey
320 Brands
1825 SKUs
Protein Powder, Mix
150 Brands
830 SKUs
Prebiotics
100 Brands
190 SKUs
Hair, Skin And Nails Supplements
215 Brands
460 SKUs
Raw Seeds
425 Brands
1450 SKUs
Pet Food
170 Brands
1650 SKUs
Vitamin D
135 Brands
240 SKUs
Whiskey
320 Brands
1825 SKUs
Protein Powder, Mix
150 Brands
830 SKUs
Prebiotics
100 Brands
190 SKUs
Hair, Skin And Nails Supplements
215 Brands
460 SKUs
Raw Seeds
425 Brands
1450 SKUs
Proven Accuracy
Across Product Categories
Proven Correlation Of Bintix Sales Volumes To Brand Sales.
Brand Sales Value
Bintix Sales Value
Monitored Consistency
Of Weekly Waste Discarded
Continuous Tracking By Algorithms
Proven Frequency
Every Week, Every SKU: Analysed By AI
No Guesswork. Just Real Consumption, Captured At Scale
01
SCANNING
02
IMAGING + AI
Brand
Category
Sub-brand
Variant
Promo Type
Price
Type of Man
Retail Source
Pack Configuration
Grammage
Flavor
Benefits
Claims
Attributes
Ingredients
Nutrition Table
Regulatory Table
Mandatories
+more
Packaging
Material Type
Structure Type (bottle, carton, pump, jar, flexible, foil, etc.)
Time of Packaging
Manufactured by.
01
SCANNING
02
IMAGING + AI
Brand
Category
Sub-brand
Variant
Promo Type
Price
Type of Man
Retail Source
Pack Configuration
Grammage
Flavor
Benefits
Claims
Attributes
Ingredients
Nutrition Table
Regulatory Table
Mandatories
+more
Packaging
Material Type
Structure Type (bottle, carton, pump, jar, flexible, foil, etc.)
Time of Packaging
Manufactured by.
Exhaustive Coverage
Across Cities
240+ Pin codes. 6 Metros.
Delhi
110
Bengaluru
560
Mumbai
400
Kolkata
700
Hyderabad
500
Chennai
600
Delhi
110
Bengaluru
560
Mumbai
400
Kolkata
700
Hyderabad
500
Chennai
600
Delhi
110
Bengaluru
560
Mumbai
400
Kolkata
700
Hyderabad
500
Chennai
600
Delhi
110
Bengaluru
560
Mumbai
400
Kolkata
700
Hyderabad
500
Chennai
600
Unprecedented Brand Intelligence
01
Studying India-A Wallets In Real Time
02
Spotting Shifts In Nation's Consumption Habits
03
Mining Market Growth Opportunities
04
New Launch Analysis From As Early As First Month
05
Predicting Trends, With Real Numbers
06
Build Precision Personas
07
Plot Pricing Strategies
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