Measuring a Zomato Voucher Promotion’s Real Impact

Measuring a Zomato Voucher Promotion’s Real Impact | BintixBintix showed how a promotion voucher improved brand performanceBintix helped the brand -

Measure the promotion’s impact on household trial and consumption.

Assess whether it recruited new households.

Identify whether growth was gradual or driven by short-term switching.

Did the Promotion Drive Brand Growth?The brand wanted to evaluate whether its Zomato voucher promotion for Granola successfully reversed declining brand performance by driving new household acquisition, increasing consumption, and improving category share.Pre and Post-Promotion AnalysisBintix analyzed consumption across households and:

Compared households that used the promotion with those that did not.

Measured changes in household trial, recruitment and volume share.

Tracked differences in average household consumption.

Identified the campaign’s incremental impact and key growth drivers.

Key Findings and Business ActionsPromotion Reversed the DeclineThe Zomato voucher campaign increased household trial and volume share by 5 percentage points.Incremental Growth Was Proven40% of promotional buyers were first-time Granola households, while promotional households consumed over 2× more Granola than non-promotional households.Digital Promotions Showed Scale PotentialThe findings validated digital promotions as an effective lever for household recruitment and higher category consumption.Category: Breakfast & Cereals / Granola / Digital Voucher PromotionsContext: Measuring whether a Zomato voucher promotion drove incremental growth or only shifted existing purchasesBintix — The only panel to AI-map 4M SKUs weekly from India-A homes. Real insights, from real packs consumed, that are recycled.