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Organic Dal Brand Growth
How did Bintix help a leading organic toor dal brand understand its growth?
Year
-
2023
Summary
Bintix helped to find the precise source of growth for the brand
We uncovered the brand’s key drivers by:
- Evaluating growth from switching, new buyers and higher consumption.
- Distinguishing the Organic Dal variant’s sources of growth.
- Highlighting city-level gaps requiring action.
the Challenge
Where is the Organic Variant gaining consumption from?
A leading organic toor dal brand wanted to know its key growth buckets to see how these drivers differed across key cities and where the best opportunities existed.
our approach
Household Gain and Loss Analysis
Bintix conducted a household level gain-and-loss analysis to measure
- The role of new buyers
- Switching from competing organic brands
- Migration from non-organic to organic toor dal
- Higher consumption among existing households
the outcome
Key Findings and Business Actions
01
Switching Powered Growth
Switching contributed 72% of total gains, led by competing organic brands and the brand’s own unpolished variant.
02
City Performance Varied
Lower consumption among existing buyers have limited growth in Mumbai and Chennai despite their strong switching gains.
03
Growth Priorities
The analysis would help the brand sharpen acquisition, retention, competitor targeting and city-specific growth plans.
Real Data.
From Real Packs Consumed
Turning discarded packs into real-time consumer intelligence
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