Identifying the Growth Drivers of an Organic Dal Variant

Identifying the Growth Drivers of an Organic Dal Variant | BintixBintix helped to find the precise source of growth for the brandWe uncovered the brand’s key drivers by:

Evaluating growth from switching, new buyers and higher consumption.

Distinguishing the Organic Dal variant’s sources of growth.

Highlighting city-level gaps requiring action.

Where is the Organic Variant gaining consumption from?A leading organic toor dal brand wanted to know its key growth buckets to see how these drivers differed across key cities and where the best opportunities existed.Household Gain and Loss AnalysisBintix conducted a household level gain-and-loss analysis to measure

The role of new buyers

Switching from competing organic brands

Migration from non-organic to organic toor dal

Higher consumption among existing households

Key Findings and Business ActionsSwitching Powered GrowthSwitching contributed 72% of total gains, led by competing organic brands and the brand’s own unpolished variant.City Performance VariedLower consumption among existing buyers have limited growth in Mumbai and Chennai despite their strong switching gains.Growth PrioritiesThe analysis would help the brand sharpen acquisition, retention, competitor targeting and city-specific growth plans.Category: Staples & Pulses / Organic Consumer Packaged Goods (CPG) / Packaged Unpolished & Organic DalsContext: Assessing source-of-growth drivers for a leading organic toor dal brandBintix — The only panel to AI-map 4M SKUs weekly from India-A homes. Real insights, from real packs consumed, that are recycled.