How did Bintix help a leading organic toor dal brand understand its growth?

Year

2023

Summary

Bintix helped to find the precise source of growth for the brand

We uncovered the brand’s key drivers by:

Evaluating growth from switching, new buyers and higher consumption.
Distinguishing the Organic Dal variant’s sources of growth.
Highlighting city-level gaps requiring action.

the Challenge

Where is the Organic Variant gaining consumption from?

A leading organic toor dal brand wanted to know its key growth buckets to see how these drivers differed across key cities and where the best opportunities existed.

our approach

Household Gain and Loss Analysis

Bintix conducted a household level gain-and-loss analysis to measure

The role of new buyers
Switching from competing organic brands
Migration from non-organic to organic toor dal
Higher consumption among existing households

the outcome

Key Findings and Business Actions

Switching Powered Growth

Switching contributed 72% of total gains, led by competing organic brands and the brand’s own unpolished variant.

City Performance Varied

Lower consumption among existing buyers have limited growth in Mumbai and Chennai despite their strong switching gains.

Growth Priorities

The analysis would help the brand sharpen acquisition, retention, competitor targeting and city-specific growth plans.

Real Data.
From Real Packs Consumed

Turning discarded packs into real-time consumer intelligence

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