How did Bintix help the brand build its communication strategy?

Year

2023

Summary

Bintix shaped the brand’s consumer messaging

Bintix helped the brand define -

If Choco Fills households and other chocolate cereal buyers varied.
Whether cross-category purchase behaviour beyond cereals showed a pattern.
The right consumer audience for sharper communication.

the Challenge

Who Are the Choco Fills Households?

The brand wanted to understand the Choco Fills households better so it could build a more targeted communication strategy and reach the right consumers.

our approach

A Consumer Profile Analysis

Bintix analysed household purchase behaviour to understand:

Profiling households by family life stage and children.
Cross-category purchase behaviour showing consumption beyond breakfast cereals.
Overlap with indulgent and health-oriented snacking categories.

the outcome

Key Findings and Outcomes

Choco Fills Attracted a Distinct Consumer Base

Choco Fills households were less likely to have children and showed stronger engagement with family cereals, muesli, granola and oats.

Chocolate Affinity Extended Beyond Cereals

Choco Fills households over-indexed on chocolates, chocolate spreads and chocolate syrups.

A Large Base of Exclusive Choco Fills Buyers Emerged

More than 40% of Choco Fills households purchased only Choco Fills. The findings would help the brand build a sharper communication strategy by targeting a distinct consumer group.

Real Data.
From Real Packs Consumed

Turning discarded packs into real-time consumer intelligence

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