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How did Bintix help identify cross-selling opportunities between branded atta and branded pink salt?
Year
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2024
Summary
Bintix mapped the consumption basket across atta and pink salt
Bintix helped the client -
- Measure household overlap between branded atta and branded pink salt.
- Identify the SKU combinations with the strongest cross-purchase potential.
- Compare overlap, consumption and household spend across key cities.
- Prioritise markets and shopper groups for bundling and cross-category activation.
the Challenge
Where Are the Strongest Cross-Selling Opportunities?
The client wanted to understand the cross-purchase behaviour across key SKU offerings and markets to identify cross-selling opportunities.
our approach
A Co-Consumption Analysis
Bintix analyzed cross-category purchase patterns to understand:
- Household consumption overlap between branded atta and branded pink salt.
- Overlap at category and priority-pack levels, including the leading atta brand’s 10 kg pack and branded pink salt’s 1 kg pack.
- City-level differences in average consumption and household spending.
the outcome
Key Findings and Pack Strategy
01
Southern Metros Led Household Overlap
Southern metros recorded the highest overlap between branded atta and branded pink salt, highlighting strong potential for cross-selling and bundled promotions.
02
Priority SKU Combinations Emerged
SKU-level analysis identified the product combinations with the strongest shopper overlap, helping the brand prioritize the most relevant bundling opportunities.
03
Sharper Shopper Activation Priorities
The findings would support more targeted shopper marketing, stronger retail activation and city-specific cross-category growth strategies.
Real Data.
From Real Packs Consumed
Turning discarded packs into real-time consumer intelligence
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